Film Industry
Friday 7 March 2014
Uses and Gratifications in The Winter Soldier and The Selfish Giant
Uses
and Gratifications
|
Selfish
Giant
|
|
Who is the audience for your film?
Primary and
secondary audience
Niche or mass
audience
|
The primary audience is people that like British independent cinema and movies of a realist nature. | |
Personal Identity
·
Finding reinforcement for personal values
·
Finding models of behaviour
·
Identifying with valued other (in the media)
·
Gaining insight into one's self
|
The Winter Soldier focuses on real emotions and problems in a Sci-Fi environment. | The Selfish Giant gives an insight into the current state of Bradford and the criminal activity there. |
Information
(also known as surveillance)
·
Finding out about relevant events and
conditions in
immediate surroundings, society and the world
·
Seeking advice on practical matters or opinion
and
decision choices Satisfying curiosity and general interest
·
Learning; self-education
Gaining a sense of security through knowledge
|
||
Entertainment
·
Escaping, or being diverted, from problems
·
Relaxing
·
Getting intrinsic cultural or aesthetic
enjoyment
·
Filling time
·
Emotional release
·
Sexual arousal
|
The movie is an escapist movie. Allowing the viewer to ditch reality for a while and become enthralled in the superhero fantasy. Also, the female gaze is used in the form of Scarlett Johannson | |
Social Interaction and
Integration
·
gaining insight into circumstances of others;
social empathy
·
identifying with others and gaining a sense of
belonging
·
finding a basis for conversation and social
interaction
·
having a substitute for real-life companionship
·
helping to carry out social roles
·
enabling one to connect with family, friends
and society
|
As the movie is of a superhero nature, It doesn't gaining any insight into social interaction as the characters face supervillains in battle. It does however, include everyday struggles such as love and loss. | The movie focuses on human relationships, friendship, love and loss. It allows us to identify with the characters on screen. |
Tuesday 25 February 2014
Wednesday 12 February 2014
Independent VS. Mainstream Film
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwVJc14VrH2z1jDgVtSKWmvpOKpI2QWhuzum24XoS5nLT7KLxr48Aa9-ftGP5kfxIGOySxIjIRqbm-NWT6YeMOBPVlAiQiFJaHfLLL9Glt2ip2RbSuxM_szzCcQFk3_SaouGKcFtudVlg/s1600/despicable_me_two_ver7_xlg.jpg)
US:
1. Despicable Me 2 - $368,061,265
2. E.T.: Extra-Terrestrial - $359,197,037
3. Jurassic Park - $357,067,947
Paramount:
US:
1. Titanic - $600,788,188
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqnOe3p7t-EvcAd-90LNUItXts7asVSQqHrwqhDIVtetcP_ptvzwn9T4BKsCSwTVCaYB2W3b9oPz4gCr-jzXuc1bb0IoHDlG3PdLUk_4EBDfDdYuV6NB9suikGSirI9xAHDjBZsRIOago/s1600/titanic-poster.jpg)
3. Transformers: Dark of the Moon - $352,390,543
Warner Bros.:
US:
1. The Dark Knight - $533,345,358
2. The Dark Knight Rises - $448,139,099
3. Harry Potter and the Deathly Hallows Part 2 - $381,011,219
20th Century Fox:
US:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHf6cp-nyATVZfKfPAAT4JAAHtoirFEEKnc1QiRCYBkzj2aXAX-WroN9GT_eZ05fUGTjI0CLVDrAklTreVWbRD7K_dmD6eGiG9PmUk2VPlIkx-Rgq1dXtZqlzvrAA0-Y6xspJ9S4e7IeU/s1600/the_dark_knight_poster.jpg)
2. Star Wars: Episode I - $431,088,295
3. Star Wars: Episode III - $380,270,577
Sony/Columbia:
US:
1. Spider-Man - $403,706,375
2. Spider-Man 2 - $373,585,825
3. Spider-Man 3 - $336,530,303
Walt Disney Pictures:
US:
1. The Avengers - $1.46 billion
2. Pirates of the Caribbean: Dead Man's Chest - $1.07 billion
3. Pirates of the Caribbean: On Stranger Tides - $1.04 billion
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0SRIRcj45SQezeaim0d-_2OImaPCefOIIZyFVfLJu4nHdPsno5MTrSuxnwuATf1roHb9f1dGe02PQIaYTTkFjui6Z_6XQuuOoc6zN9TXChd4CAfGfXondHI6YZLWushqFgaBxj2_zkeQ/s1600/avatar_xlg.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiS86SBz9XTehd0PmeGoVso01PhsmHyXo3ILrn9hrMxi-onkHFFLwOunQSD4UeAyNk2mXRze2zNymbpCuhg8XvFjw68LXsN7gzOUrtH4Sv3nbDt42_h5vfuPioMqQ_zEJju7ZSj_Nsgnzc/s1600/120312-otrc-avengers-poster-scarlett-evans.jpg)
Tuesday 11 February 2014
The Selfish Giant - Marketing
The Selfish Giant was shown in certain cinemas between the 25th of October 2013 and is still being shown in selected independent cinema firms, such as Curzon, until the 20th of February.
Trailer:
Cast and director interview featurette:
BFI Q&A:
Clio Barnard (director) exclusive interview:
Reviews:
BFI Review
Roger Ebert
Telegraph
Daily Mail
EMPIRE Magazine
'The Selfish Giant' was slated by the New York Times. This could suggest that the movie is only relevant to a British audience due to the context.
Friday 7 February 2014
Captain America - Marketing
Teaser Poster:
Second Teaser Poster:
Teaser Trailer:
Trailer 1:
First UK Exclusive Poster:
Official video game announced:
This video game will be able to reach wide audiences as it is accessible exclusively on iOS and Android compatible mobile phone platforms
SDCC:
SDCC Q+A panel appearance - This appearance gave fans to ask the main cast and crew questions about the movie
SDCC 'fan reaction' cast interview
Sebastian Stan (Winter Soldier) SDCC interview
Various interviews:
Interview with the sibling directors
Cast and crew group interview
Chris Evans Jay Leno appearance last May
Hayley Atwell red carpet interview
Three examples on how the internet is being used to promote Captain America: The Winter Soldier in the UK
Example 1:
What is it? (e.g. newspaper article, a competition, an event, etc.)
A newspaper article.
What is the source?
EMPIRE magazine.
Is it an above the line or below the line example?
On the site: below the line.
Magazine: above the line.
On the site: below the line.
Magazine: above the line.
Who is it attempting to reach?
It is attempting to reach fans of Marvel's previous work such as 'The Avengers'. It's stating that the movie will lead up to the second Avengers movie and fans of the first installment will therefore be interested in it.
In what way is it a valuable marketing opportunity?
Encourages fans to see the film even if they did not like the first 'Captain America' movie. It will build up to the next Avengers movie and the audience of that movie will have to watch 'Captain America: The Winter Soldier' in order for 'The Avengers 2' to make sense. Marvel will be relying on their audience to have seen 'Captain America: The Winter Soldier'. This article is a good example of free advertising and persuasion.
Example 2:
What is it? (e.g. newspaper article, a competition, an event, etc.)
An official video game based on the events featured in the movie.
An official video game based on the events featured in the movie.
What is the source?
Gameloft - video game developer.
Gameloft - video game developer.
Is it an above the line or below the line example?
Above the line: the game will be available to purchase for a small price on various app stores.
Above the line: the game will be available to purchase for a small price on various app stores.
Who is it attempting to reach?
The game is aiming to a reach a broad audience of young individuals and general fans of video games. It will also appeal to die-hard fans of Marvel and it's superheroes.
The game is aiming to a reach a broad audience of young individuals and general fans of video games. It will also appeal to die-hard fans of Marvel and it's superheroes.
In what way is it a valuable marketing opportunity?
The video game will reel in a wide audience as it ties-in with the movie and may even persuade general fans of mobile video games to watch the movie. While making money in the process, the developers of the game are persuading a wide video game audience to go and invest their money in watching the film. If they do not choose to go watch the film then they have still made a little investment towards both Marvel and Gameloft.
What is it? (e.g. newspaper article, a competition, an event, etc.)
Five minute preview of the movie played before 'Thor: The Dark World' (exclusive to 3D customers).
What is the source?
'Thor: The Dark World' 3D Exclusive preview.
Is it an above the line or below the line example?
Above the line: making more money in 3D sales.
Who is it attempting to reach?
It is attempting to reach cinema-goers to tend to watch their movies in the 2D format.
In what way is it a valuable marketing opportunity?
Five minute preview of the movie played before 'Thor: The Dark World' (exclusive to 3D customers).
What is the source?
'Thor: The Dark World' 3D Exclusive preview.
Is it an above the line or below the line example?
Above the line: making more money in 3D sales.
Who is it attempting to reach?
It is attempting to reach cinema-goers to tend to watch their movies in the 2D format.
In what way is it a valuable marketing opportunity?
By making the preview exclusive to 3D customers only, the showing persuades 2D customers to view 'Thor: The Dark World' in order to watch the exclusive footage from Marvel's forthcoming movie. Therefore, more money is made when the 3D customers purchase the glasses and pay other extra costs.
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