Captain America Case Study

 

Uses and Gratifications in The Winter Soldier and The Selfish Giant

Uses and Gratifications	The Winter Soldier	Selfish Giant
Who is the audience for your film? Primary and secondary audience Niche or mass audience	The primary audience is 16-24 year olds and the secondary audience is young children who will watch the movie when it is released on DVD (as may not be able to see it in Cinema).	The primary audience is people that like British independent cinema and movies of a realist nature.
Personal Identity ·         Finding reinforcement for personal values ·         Finding models of behaviour ·         Identifying with valued other (in the media) ·         Gaining insight into one's self	The Winter Soldier focuses on real emotions and problems in a Sci-Fi environment.	The Selfish Giant gives an insight into the current state of Bradford and the criminal activity there.
Information  (also known as surveillance) ·         Finding out about relevant events and conditions in immediate surroundings, society and the world ·         Seeking advice on practical matters or opinion and decision choices Satisfying curiosity and general interest ·         Learning; self-education Gaining a sense of security through knowledge
Entertainment ·         Escaping, or being diverted, from problems ·         Relaxing ·         Getting intrinsic cultural or aesthetic enjoyment ·         Filling time ·         Emotional release ·         Sexual arousal	The movie is an escapist movie. Allowing the viewer to ditch reality for a while and become enthralled in the superhero fantasy. Also, the female gaze is used in the form of Scarlett Johannson	The Selfish Giant may induce an emotional release amongst viewers due to the tragic ending.
Social Interaction and Integration ·         gaining insight into circumstances of others; social empathy ·         identifying with others and gaining a sense of belonging ·         finding a basis for conversation and social interaction ·         having a substitute for real-life companionship ·         helping to carry out social roles ·         enabling one to connect with family, friends and society	As the movie is of a superhero nature, It doesn't gaining any insight into social interaction as the characters face supervillains in battle. It does however, include everyday struggles such as love and loss.	The movie focuses on human relationships, friendship, love and loss. It allows us to identify with the characters on screen.